Spoiler: yes
If you have an online store, you know that every word counts. The name of a product and its description are not just labels: they are your virtual salespeople. If you have a bad title or a description that doesn’t connect with your customer, chances are that product will go unnoticed.
And that, in the world of ecommerce, WordPress y WooCommerce translates into fewer clicks, less interest… and yes, fewer sales.
This article is for you, who have an online store, and are trying to stand out in a competitive market.
We will tell you why titles and descriptions are key to your business, what mistakes to avoid and how to improve them to capture attention, communicate value and, above all, sell more.
The silent impact of a bad title.
Think about this: someone searches for “moisturizing cream for sensitive skin” and your product appears with the title “Body cream – 250ml”. What are your chances of them clicking? Very little.
An unspecific or generic title may cause your product not to appear in searches, and if it does appear, it will not be relevant to what the user needs.
The same happens with poor descriptions, incomplete or full of technicalities without context. If it’s not clear what you’re selling, who it’s for, and why it’s special, the user will go with someone else.
And here comes the most important fact: people don’t read, they scan. You only have a few seconds to capture their attention. If you don’t succeed from the title, that sales opportunity is lost.
Common errors in titles and descriptions.
Let’s review some of the most common mistakes we see every day in online stores (yes, maybe yours too):
1- Generic or incomplete titles: e.g. “Blue dress” does not say much. Is it formal, casual, cotton, V-neckline?
2- Excessive use of capital letters or symbols: e.g. “SUPER!! LUXURY WATCH /$/$/. Not only is it unprofessional, it also alienates those looking for trust.
3- Descriptions copied from the supplier: We know, it is tempting to copy/paste, but these texts are not intended to sell; they are intended for wholesalers.
4- Lack of clear benefits: Saying “Made of stainless steel” is fine, but saying “Made of stainless steel, water resistant and perfect for everyday use” sells more.
5- Too long or too short: Neither a short line nor a testament. Balance is the key.
How to write titles that sell?
Let’s get down to business: here are some practical tips to improve your titles:
- Be clear and specific. Think about what your ideal customer will be looking for: “Men’s lightweight running shoes” is more useful than “XZ35 running shoes”.
- Key attributes include. Color, use, gender, type of material, main benefit (what the product is for), sizes.
- Order the words well. Put the most relevant ones first, such as the product category or the main benefit.
- Avoid unnecessary fillers or capital letters. You don’t need to shout to sell.
And if you sell many similar products, consider creating a common structure to maintain consistency: “Category + Use/Benefit + Key Attributes.”
Descriptions that connect and convince.
The description is your safe space to connect emotionally, resolve doubts and reinforce value. Here are some tips:
- Write in conversation mode: Imagine they are telling a friend that “such and such” product is ideal for the gym or to use at home without worrying about sweating.
- Use subtitles and bullets: Makes reading easier. Divide technical information, benefits, care or frequently asked questions.
- Create visualization: Help the customer imagine the product in their life: “Finish the day with this soft and warm sweater”.
- Include keywords in a natural way: Without forcing. Think like your customer: What would you type in the search engine to find such a product?
- Be honest: Don’t exaggerate or promise what is not. Transparency builds trust.
How do you know you’re doing it right?
The good news is that you can test. A/B testing are variants of titles, analyzing which products receive more clicks, reviewing conversion metrics, among other options, will give you data on your management.
But beyond the numbers, if reading your own texts doesn’t make you want to buy, something is wrong. Believe in your instinct.
As always, you can count on WonderShop to optimize your titles and descriptions.
With our tool SEO Scoretool, you will be able to optimize titles, descriptions, keywords, images and all the elements that describe your products to improve the positioning of your catalog.
The SEO score is displayed directly in the quick view of the product panel, so you can easily detect and correct what needs improvement, without wasting time.
Because we know that every minute counts when managing your online store.