From the heart of the Basque ecosystem.
From June 4 to 6, we had the privilege of participating in South Summit 2025one of the most important events for the international entrepreneurial ecosystem, held in Madrid.
We attended as part of the Euskadi – Basque Country delegation, a representation promoted by the Basque Government and coordinated by the Business Development Agency SPRI Group, which brought together ten Basque startups.
The most cutting-edge proposals took place in areas such as Smart Industry, e-Commerce, health technology and telecommunications.
In our case, we present WonderShopour plugin for WooCommercedesigned to optimize product management and facilitate the daily life of thousands of online stores.
During the three days of the event, the atmosphere was vibrant, competitive and, at the same time, very collaborative. Ambition was in the air, but also generosity in the sharing of learning.
As a technology startup, we especially appreciate the closeness of mentors, business angels and acceleration program managers, willing to listen, challenge and support.
The interaction with other companies was especially enriching. We shared space with startups such as Aloka, atom modular, Cybertix Simulation Technologies, GreenTel, Mairu, NutreNaissance, Smarttowalk, Yorsio and Zeru Drones, in an environment that favored the exchange of ideas, experiences and perspectives.
Beyond these interactions, the South Summit was an excellent networking platform: we had very fluid conversations with technology corporations, investment funds and agencies specializing in eCommerce.
This allowed us to establish strategic contacts with potential technology partners, integrators of WooCommerce y PrestaShopand startups in the field of logistics and applied artificial intelligence.
We were pleasantly surprised by the quality of the networking and the degree of maturity of many startups present. We were also impressed by the real interest in solutions such as WonderShopwhich address structural challenges in e-commerce, such as market fragmentation or inefficiency in catalog management.
The validation we received from experts and potential customers was a great boost.
From this experience we took away key lessons: we confirmed that automation and data quality are essential vectors for scaling in eCommerce; we learned how to better present our differential value to international investors; and we reinforced the importance of building a powerful narrative, not only technological, but also human and impactful.
In short, we return with valuable feedback to refine our growth and alliance strategy.
We are deeply grateful to have been part of this initiative together with the rest of the Basque startups.
South Summit has been a platform that encourages us to continue growing and innovating, with our sights set on a more agile, efficient and accessible e-commerce for all.